01
Branding & Positioning
Find the story, name, and message that lands — and the white space competitors have left open.
Market Research & Consulting · Glen Rock, NJ
The insight lives beneath the data.
Bauman Research & Consulting is a woman-owned research firm that helps brands understand what their customers truly think — and turn it into decisions they can stand behind.
25+
Years designing and running studies
98%
Of clients hire us again
Top
Market research firm — Investopedia, 2021
WBE
Certified woman-owned & small business
What we do
Research built around the decision you need to make.
Every study starts with your business question — not a methodology. Here's where clients bring us in most often.
02
Concept & Product Testing
Pressure-test ideas, packaging, and messages before launch, so you invest behind the winners.
03
Voice of the Customer
Hear what customers actually value in their own words, and where you're falling short.
04
Market Segmentation
Understand who your audiences really are and which ones are worth pursuing first.
05
Satisfaction & Loyalty
Measure what keeps customers coming back — and the friction quietly driving them away.
06
Employee Engagement
Understand your people as candidly as your customers, and act on what you learn.
Our signature method
FATHOM™ Deep Dive
Most decisions aren't rational — they're emotional. FATHOM™ uses proven behavioral-science techniques inside a modern digital platform to surface the feelings and mindsets that actually drive what people buy.
Effective marketing persuades with reason, but motivates through emotion.
10
Participants in a guided, immersive deep dive
3–5days
Of in-the-moment, real customer storytelling
5day
Turnaround from fieldwork to findings
2–3wks
Start to finish — fast, nimble, cost-effective
Why BRC
You hire the expert — not a hand-off to junior staff.
Big-firm rigor without the big-firm distance. Here's what working with us actually feels like.
01
Senior-level, start to finish
The credentialed principal who wins your project is the one who designs it, runs it, and presents it. No bait-and-switch.
02
Tied to the decision
We start from your business objective, so findings connect to what you'll actually do — not just what the data says.
03
A partner, not a vendor
Collaborative and hands-on. We work alongside your team to put the direction into practice, not just hand over a deck.
04
Findings that stick
Insights told as a story and built to stand on their own — so they keep guiding the room long after the project ends.
Industry expertise
From boardrooms to grocery aisles.
◆Healthcare, Pharma & Medical Device
◆Financial Services & Insurance
◆Advertising, PR & MarComm
◆Technology & Electronics
◆Grocery & CPG
◆Professional Services
Founder & Principal
Sandra Bauman, Ph.D.
The person behind the work
A reporter's instinct for the story, a researcher's rigor for the truth.
Dr. Sandra Bauman began her career as a reporter and editor at major metropolitan daily newspapers before earning her Ph.D. in Communication Research — and that journalist's ear still shapes every study. Over 25+ years she has designed and managed hundreds of projects across branding, new product development, and customer experience.
She's a trained focus-group moderator, a facilitator of executive ideation sessions, and has even testified before Congress on public opinion and privacy. When you work with BRC, this is who's in the room.
EducationPh.D. & M.S.J., Northwestern University · B.A., Drake University
CertifiedProfessional Researcher Certification — Expert level, Insights Association
StandardsAdheres to AAPOR & CASRO research standards
HonoredNJ Business Woman of the Year · Salute to Women Leaders
Working alongside her
Mary Aviles
Qualitative, Landscapes & Listening
Debra Meredith
Quantitative & Strategy
Start a conversation
Let's find the insight your next decision needs.
Tell us the question keeping you up at night. We'll tell you how we'd get to the answer.
Call
Visit
44 Abbington Terrace
Glen Rock, NJ 07452
Glen Rock, NJ 07452
Certifications
WBESBEWoman-OwnedAAPORCASRO